Utilizing Custom Outdoor Signage to Cost-Effectively Promote Your Business

Utilizing Custom Outdoor Signage to Cost-Effectively Promote Your Business

Custom outdoor signs can be an affordable and effective way to draw attention to a business, campaign or message. Whether it’s an outdoor banner promoting a sale, or a yard sign announcing a new grand opening.

Displaying pertinent information through appropriate signage displays your brand to current and prospective customers, widens your exposure, and builds your unique identity.

Digital signage is a type of audiovisual (AV) content that displays on screens like TVs and monitors. The content is controlled by a central management system (CMS) that “talks” to media players that output the video to the display screens. The media players can be standalone PC units that output JPG slides or loops of MPEG-2 video, or networks of players and servers that offer control over multiple displays in many venues from a single location.

Lighted outdoor signs can act as a powerful indicator to passing motorists that a business is still open. They can also display ongoing specials and sales events, bringing in spontaneous roadside traffic that might otherwise pass by.

Displaying information on digital signs can help a company motivate employees and build a brand identity. They can also increase productivity and safety and reinforce meeting room communications. Digital signs can show real-time KPIs, countdowns and schedules and provide wayfinding maps. The screens can even be used to display news, weather and local information.

Monument signs are freestanding business signage at eye level that resembles the architecture of your building. These types of signs come in a variety of styles to fit your company’s needs, with options to include your business name (in your distinct font), a logo, and/or contact information. They also come with a wide range of illumination styles to increase your sign’s visibility day and night.

These types of signs are ideal for businesses that don’t have a visible front entrance, and they can help potential customers locate your business even when it is not immediately clear from the road or sidewalk where your business is located. Monument signs are also helpful for multi-tenant shopping centers, office buildings, and industrial parks so visitors to these types of locations can see which businesses operate there.

Monument signs are similar to pylon signs, but the main difference is their height. Pylon signs are much taller than monument signs and are a better choice for businesses in areas with high-speed traffic, where motorists need to be able to read the signage from farther away.

Often found in plazas, malls and other large facilities, post & panel signs are an economical way to identify your business and provide directional or identification signage. They typically display just one company name and can be internally or externally illuminated.

These freestanding sign systems have a panel sandwiched between two posts and are available in a variety of materials, sizes and finishes. Depending on the chosen sign material, they can be digitally printed or cut with a laser, giving you the opportunity to create unique visual designs that will enhance your brand and building.

These versatile Cincinnati  outdoor signs are ideal if you are a roofing or landscaper looking to showcase your work, a realtor trying to attract potential tenants, or an organization that requires frequently changing information. Unlike other sign types, electronic message centers are able to change at the touch of a button, and offer a modern and sophisticated look that is sure to complement your setting.

Your business’ signage is one of the most effective ways to promote your company and attract new clients and customers. Cincinnati custom signs can be customized in size, imaging and aesthetic to fit your company’s brand and setting.

Restaurants: Today’s consumers expect more than just food and beverage offerings when they visit restaurants. Digital messaging allows you to offer experiences that go beyond what’s on the menu.

College & University Campuses: Today’s students are visual and digital-first, and with Hughes digital signage, you can reach them with fast, easy to read content. Our solution can also integrate with other systems to communicate mission-critical information in near real time.

Cultural facilities thrive when they create a welcoming atmosphere for visitors. Our donor recognition signage solutions do more than just recognize your organization’s financial contributors—they convey the depth of your gratitude.